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The 12 Startups I’ve Invested In and Why

Convince & Convert

Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. The space is booked via smartphone app, and the door is also unlocked that way, using electronic locks. I mentioned that I am an investor in that company, and Chris said, “You are?

Startups 168
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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. After Lotus was acquired by IBM, I stayed for another 2 years before hitting the startup circuit.

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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Low-code development platforms (LCDP), also known as low-code application platforms (LCAP), offer frameworks with a graphical user interface (UI). This UI is a common staple in modern software today. You would recognize it as a drag-and-drop interface. With software like LCDPs, non-programmers create enterprise-grade apps.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

Whether you’re a global brand in need of an enterprise video platform or a new startup searching for an easy way to manage video assets, the benefits of having a video library for your business are far-reaching—from making content easily accessible to your entire organization to ensuring that employees only share what you want them to.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Whether you’re a small startup or a large enterprise, DealSignal is the clear choice for businesses of all sizes. What’s more, our team of trained data analytics experts can provide real-time data updates, ensuring that our customers always have access to the latest and most accurate data. DealSignal is the answer.

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How Soaring Digital Marketing Salaries Are Affecting Startups

Envy

If hiring digital marketers for your B2B startup is keeping you awake at night, fear not. Supply and demand is the culprit here too. The demand for digital marketers (and marketing) was soaring before COVID became a household name but the virus’s longevity created for demand to outweigh supply to an extreme.

Startups 118
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How to Launch a B2B Product: 8 Steps to Success

Altitude Marketing

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Anticipating significant demand, retail giants like Best Buy and Walmart lined up to take large orders and prepare for long lines. Is your company launching a new B2B product? So what happened?

Product 40