B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

Demand 40

Demand Work Management Intent Data Features 40

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Deal with the loss of third-party cookies.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Modern marketing practices and modern buyers demand we stop sending contacts to sales based on what we observed them do.

Efficiency 85

Efficiency Marketing Automation Services Lead Ranking Branding 85

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? How should you interpret these tech buyer investment intentions?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Marketing Interactions

OCTOBER 15, 2021

Because the marketing team’s focus is broader than the 1:1 focus of both sales and customer success, they can see the big picture more strategically—at least they should have that capability. Why B2B Marketers are Well Placed to Play a Pivotal Role. The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A marketing-driven pipeline that works. We changed, effectively, the position inside of a new market.

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

Inbox Insight

SEPTEMBER 10, 2021

Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. Reading time: 10 minutes.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

DealSignal

SEPTEMBER 7, 2021

Consider your company’s current position in the market, and where there is room to expand. Align your sales and marketing departments with your R&D and product teams to identify new opportunities that may be coming up in the near future as the world settles into its new normal. Where are your target clients?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

PureB2B

MAY 19, 2022

As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks. Marketers can find a person’s company, experience, and position directly on their profile page. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Directive Agency

JULY 23, 2020

Key insight: Top-of-funnel campaigns generate demand for your business, as well as other businesses that offer similar solutions. Top-of-funnel demand generation ad campaigns can have a major impact on campaigns you’re running at the bottom of the funnel to fuel lead generation. What does this mean for your ad strategy?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

JANUARY 14, 2016

The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Instead, marketing must convey the value proposition of their work and provide a success playbook to ensure sales can capitalize on the demand being captured by the marketing team.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Demand-Generation Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Sword and the Script | B2B

DECEMBER 26, 2023

To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Image caption: The volume of content being consumed by buyers shows no sign of slowing down. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Engagio

OCTOBER 6, 2023

This disconnect leads to an underinvestment in branding that leaves you and your competitors fighting over the same 5% of in-market buyers. Asymmetry of Activity vs. Results : It’s no secret that marketing and sales are two sides of the same coin. But sometimes, one side gets more attention than the other.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Inbox Insight

NOVEMBER 30, 2021

Digital Transformation requires businesses to shift to new operating models and so successfully integrating new and diverse technology across all areas to enable convergence, promote a positive cultural change, drive customer value and facilitate operational agility, can be tricky.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. In the end, our solution helps not just the demand-gen team within marketing but also the individual sales reps and sales leaders.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48