Inbox Insight

DECEMBER 21, 2023

What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

Buying Cycle 97

Buying Cycle Intent Ideal Customer Profiles Planning 97

B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

Demand 40

Demand Work Management Intent Data Features 40

PureB2B

MAY 19, 2022

As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks. Marketers can find a person’s company, experience, and position directly on their profile page. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. There are digital asset and content management tools on the market that can help. Audit your existing content library against buyer-intent themes and needs to identify gaps. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

NOVEMBER 30, 2021

Digital Transformation requires businesses to shift to new operating models and so successfully integrating new and diverse technology across all areas to enable convergence, promote a positive cultural change, drive customer value and facilitate operational agility, can be tricky.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97