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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

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How Demand Generation Marketing Helps You Win Over Customers

Salesforce Marketing Cloud

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Here’s how. Whom should you be targeting?

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Her little white bunny tends to reply to your emails when she is on vacation.

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The Essential Guide to the Demand Generation Funnel

Oktopost

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. With a carefully crafted demand generation strategy that cost-effectively gets high-quality leads into your sales funnel. What Does a Demand Generation Funnel Look Like? And how do you create these opportunities?

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Your boss is looking for hockey stick growth, and you need to hit the ground running.

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Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

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39% of Marketers Intend to Use Marketing Automation for Demand Generation

KoMarketing Associates

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Data remains a critical component of demand generation, but previous research has suggested that many marketers are finding it difficult to leverage it.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. Are you struggling with a stagnant pipeline?

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!

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AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It

Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot

With the help of these experts, you’ll learn how to leverage AI in marketing to action sales, accelerate revenue, and reduce costs. Attend to discover: How to attract, engage, and qualify demand leveraging AI. The impact AI has on marketing pipeline and budget.