Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Ledger Bennett

NOVEMBER 13, 2019

Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM). Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy! Steve: Sure!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

DealSignal

SEPTEMBER 5, 2023

DealSignal empowers users with real-time services, resulting in 25% to 50% better accuracy and 1.25x to 3x better results. For example, when targeting marketing experts, the system checks for specific skills like demand generation and email marketing, going beyond job titles. Fuel Your Revenue Engine Dynamic, On-Demand B2B.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

NOVEMBER 5, 2009

My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Its customers are in over 25 countries and include large financial services, insurance, healthcare, and telecommunication companies as well as government clients. About CipherCloud. Background and Career.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Rather, Infusionsoft clients have valued labor savings they gain from having one integrated system for marketing, sales, e-commerce, and service.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

DECEMBER 22, 2010

Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

thePoint

MAY 25, 2018

The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. Internal Resources. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Internal Databases vs. External Databases. How Does it Work With PPC? What’s Next?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

WebMarketCentral

MARCH 3, 2009

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. John Common, CEO of Intelligent Demand, mentioned in this post: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

LeanData

MARCH 30, 2022

Both sales and marketing operations, who are the orchestrators for the broader revenue team, often have very time-sensitive demands. However, they often lack technical resources on their teams, forcing them to queue alongside the rest of the organization for IT services and solutions.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Then you’ll create demand for what your team does.”. Other Autodesk marketing teams try to generate product demand. Capital Group’s sales force was part of its distribution strategy.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Resurgence of the Agency: Marketing departments have been trying to go it alone and do their own thing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

JUNE 10, 2016

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. Change is a constant.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. This doesn’t mean that Pardot lacks some interesting features. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many accounts and contacts can I go after given my budget and resources? How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? The importance of data quality.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Leadspace

NOVEMBER 10, 2016

Advanced, AI-powered predictive analytics is one such application — enabling companies to accurately predict which leads are most likely to convert, and prioritize resources accordingly. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly. ” The same goes for ABM.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Vidyard

OCTOBER 27, 2019

Uses for a Video Library Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Creating an employee resource library. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. reports that your software produces, products that your equipment produces, products/services that your clients would typically produce, etc).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. You just don’t have the money or the resources. But I knew was also true that we couldn’t have to spend the resources and time and money to build our own category. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52