PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The leads will include complete, verified contact and account details, including emails and direct dial phones, so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Challenges with Lead Generation. Content Tracking.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

JANUARY 4, 2019

Now, take that combined inside/outside data and match it against the sacred Target Account List. What you now have is a pretty good view of what percentage your Target Account List is of the Total Active Market. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Marketing Insider Group

JANUARY 5, 2023

When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. Do you have the Budget?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Aberdeen

APRIL 1, 2019

But you only see those returns if you’re able to target the right contacts with the right messages at the right times. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

The Point

APRIL 30, 2013

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” As a demand generation marketer, however, I have an issue when brand marketers start to muscle in our turf.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account insight. Account-based Marketing playbook. Account-based Marketing program.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account insight. Account-based Marketing playbook. Account-based Marketing program.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. What’s the value of the purchase intent within the buying window? Transcript.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. That’s where customer targeting comes into play. The Importance of Customer Targeting. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Four-Step Solution to Account-Level Engagement. Four-Step Solution to Account-Level Engagement.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Effective demand generation.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. That’s where customer targeting comes into play. The Importance of Customer Targeting. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It This helps you prioritize companies that fit your ideal customer profile and have high purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

accelerate agency

OCTOBER 26, 2021

The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. You’ll be working directly towards developing content that will target sales from these key accounts.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. You’ll be working directly towards developing content that will target sales from these key accounts.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. You’ll be working directly towards developing content that will target sales from these key accounts. Image Source .

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

DemandBase

MAY 7, 2020

When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead! It’s time to focus on intent, rather than the lead. So they don’t.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 101

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Maybe twice a year?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Aberdeen

MAY 8, 2019

Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. The list goes on and on. That’s where intent signal scoring comes into play.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Only B2B

FEBRUARY 1, 2024

Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. Deep personalization, utilizing audience behavioral data, will target relevant audiences more effectively. Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

AUGUST 10, 2023

If an account shows no progression through the pipeline or the velocity has decreased, there may be a problem with targeting. If there is a disproportionate number of accounts targeted vs. the volume of opportunities in the pipeline, marketers may need to rethink their messaging.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. Landing large B2B customers solely based on the profile is the wrong way to hit your target. This is where Behavioral Intent Data enters the picture.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

SalesIntel

NOVEMBER 24, 2021

B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

PureB2B

JANUARY 28, 2020

Enter intent data. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase. Intent data removes the guesswork in lead analysis and helps shorten the lead to sale conversion cycle.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76

Aberdeen

OCTOBER 9, 2019

The whole purpose of account-based marketing is to shift from high-volume lead gen programs to strategies that are designed to address the needs of individual target accounts. Doing so requires a deep pool of intelligence at both the account and individual levels. But not all intent data is created equal.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Use data that signal purchase intent to identify and understand your audience. You should also engage with team members at your organization to better understand your target audiences.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52