Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

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Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

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Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

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Martech

FEBRUARY 8, 2024

Lead generation was at an all-time high. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

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Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list.

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SnapApp

JULY 22, 2015

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. The challenge isn’t getting the ideas – it’s the execution. The problem? So what’s a marketer to do?

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Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

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Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Consolidation of ABM and demand gen. Rich, MRP, Madison Logic, Terminus and more. More M&A.

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InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

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Rollworks

MAY 8, 2019

A lot of marketing executives we speak to share their reservations about ditching their reliable lead-generation campaigns for a new and shiny ABM program. After all, 52% of companies surveyed by ITSMAA have been running ABM for less than one year. Getting executive support for an account based marketing program.

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Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. Drive attributed revenue: Strategic ABM allows you to deliver a set of coordinated activities across target accounts.

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Adobe Experience Cloud Blog

JANUARY 9, 2017

When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. To get people to want to complete your survey, express your genuine appreciation for their participation.

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Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. Here, then, is a list of vendors (alphabetically) and their interfaces.

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Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

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ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Data impacts so many different components of Demand Generation.

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Leadspace

SEPTEMBER 18, 2017

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM.

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Adobe Experience Cloud Blog

APRIL 14, 2017

Believe it or not, marketers face similar challenges as they’re assembling their account-based marketing team , combining unique roles into cross-functional teams that create beautifully orchestrated campaigns. Account-based marketers are 33% more effective at connecting marketing efforts to revenue. ABM Hits the Right Notes.

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Only B2B

AUGUST 22, 2017

Why Account Based Marketing is worthy of Iron Throne in marketing? According to a research conducted by Marketo and # flipmyfunnel : 82%. B2B marketers are planning to increase their budget for account based marketing next year along with investing in educationg their teams about it. Are they aligned? Mostly not. We hope, yes.

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Adobe Experience Cloud Blog

MARCH 25, 2020

Drive additional engagement and further qualification at the end of the webinar by asking attendees to complete a survey on their experience. The post How to Maximize Webinar Attendance and Engagement | 5 Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. So fire them up and follow along with this post. Interactive content.

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Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

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Adobe Experience Cloud Blog

MARCH 23, 2018

Not only that, Deloitte found that 27% of surveyed CMOs said their role is primarily responsible for growth strategies and revenue generation, above the CEO (21%). They are tech-savvy, demanding, and knowledgeable, expecting personalized approach regardless of the channel they use to interact with a brand. Segment Your Market.

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The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

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Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? We did an audience survey during a webinar last year that found that 46.6%

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Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. But don’t neglect the mid-and-late-stage funnel needs of your leads.

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LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. So fire them up and follow along with this post. Step 2 — Segment the relevant stakeholders.

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Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. So fire them up and follow along with this post. Step 2 — Segment the relevant stakeholders.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. So fire them up and follow along with this post. Step 2 — Segment the relevant stakeholders.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

Leadspace

SEPTEMBER 27, 2017

And they’re in good company; more than 130 major B2B brands are currently reaping the benefits of Leadspace’s B2B Audience Management Platform– including Microsoft, Marketo , RingCentral , Intel and Dell Software. You can read more about our latest integration with Microsoft Dynamics 365 here.

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Marketing AI Eloqua Marketo B2B Sales 54

TrustRadius Marketing

JANUARY 5, 2018

The strategy that leaves the most objects on the wall entirely depends on the organization, its target market, and its approach. What Is Account-Based Marketing? ABM deployments require the sales, marketing, and customer relationship teams within an organization to converge in order to target specific prospective customers.

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Account Based Marketing Ideal Customer Profiles Work Management Marketing Strategy 40

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MAY 27, 2015

For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. 3 Steps to Implementing Account-Based Marketing. As marketers, we’re accustomed to first generating leads and then qualifying them.

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Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering.

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Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

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KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. About Marketo. Sunnyvale, Calif.,

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Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

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