Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine.

Case Study 40

Case Study Case Studies Marketo Studies 40

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Martech

MARCH 16, 2022

For example, you might upload your target account list and create a unique conversation with them versus all other visitors. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. In our recent 2022 study of Marketo users, 49.2%

Lead Scoring 116

Lead Scoring Enterprise Management Work Management Peer-to-peer 116

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Marketo Modern B2B Marketing Blog. In alphabetical order: ActiveConversion B2B Marketing Blog. On average every week Mike Pilcher publishes an interesting post.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Engagio

NOVEMBER 16, 2023

Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical. In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).”

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 11 simple 8 10 10 10 12 8.5 9 Now what? But functional requirements are different.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies. Several third-party lead generation programs may be used to help generate new leads.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation?

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

NuSpark Consulting

JANUARY 21, 2012

The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement. Demand Generation and Lead Process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Read the full case study here. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Adobe Experience Cloud Blog

APRIL 5, 2011

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. So, what does it mean to be a demand generation marketer?

Demand Generation 48

Demand Generation Demand Sales Qualified Leads Lead Ranking 48

Only B2B

SEPTEMBER 1, 2020

In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. Flip the Funnel.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. At Marketo, we have team members who are dedicated to verticals of interest. Start Your Demand Generation Engine. Understand the Market.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. An in-person event is an invaluable part of a Demand Generation Strategy. It’s simple.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. Interesting statistic.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Sadly, it won’t.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Leadspace

SEPTEMBER 18, 2017

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM.

Account Based Marketing 94

Account Based Marketing Marketing Report ABM Marketo 94

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. But with greater budgets come greater responsibilities. (I

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Crimson Marketing

APRIL 23, 2015

“As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Vidyard

MARCH 12, 2014

(Hint: Yup) From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. average of all leads ClearFit studied. of leads who interacted with a video made a purchase – a big jump from the 5.4%

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JULY 18, 2016

In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Generally, ABM is the way to go when you have a large target market with hundreds and thousands of prospects, and need to narrow down your focus to high-value accounts.

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Only B2B

FEBRUARY 20, 2020

If you are running campaigns on unclean data, you will not achieve your targets. Let’s assume you ran an account-based marketing campaign but did not fetch results. Did you know that a study by DiscoverOrg found that sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data?

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies Paid Search Agency 117

Leadspace

OCTOBER 18, 2017

Many of these challenges were highlighted in our recent The State of Account-Based Marketing Report with Marketo as the key obstacles preventing many organizations from effectively implementing ABM. Finding your “ named accounts ” or target accounts is of course the foundation of any ABM campaign.

Account Based Marketing 48

Account Based Marketing ABM Marketing AI Automation 48

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188