Demand Generation Marketing Leads Media Plans Process 
The Point
OCTOBER 8, 2009
Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. use targeted, insightful content to attract and engage with qualified prospects.
Rev
NOVEMBER 27, 2018
How to Use the Funnel to Optimize B2B Lead Conversion. To increase the conversion of marketing leads into pipeline and closed-won business, you need an in-depth understanding of the funnel. Business buying behavior is complicated and marketing technology is increasing complexity. Target Market. Definition.
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The Point
AUGUST 9, 2012
Even if a few publishers offer the option, it’s likely that they’d charge a high premium given they’d be eliminating a large number of otherwise quality leads in the process (see above). Filtering by job title is, in our experience, rarely worth the additional cost, for the same reasons.
Industrial Marketing Today
APRIL 21, 2010
Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. In the video below, Holly explains their process. All I can say is WOW! Listen to her carefully; there are some awesome sound bites and plenty of key takeaways in it.
Industrial Marketing Today
AUGUST 17, 2010
Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.
Industrial Marketing Today
MAY 7, 2010
Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Get the free “Step-by-Step Guide to Website (re)Design” now.
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