Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know how they rank.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

PureB2B

FEBRUARY 1, 2021

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important? This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. He also asks us to be accountable to results. To support the above, I even like to be cautious about the term “demand generation&#.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 7, 2010

If the prospect’s answer is five or lower, you should ask, “Based upon what you’ve told me so far, I don’t understand why you say (score). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 8, 2011

And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, search and social media. I answered a question on how to measure the effectiveness of B2B Demand Generation using the 4 Vs: Value.

Telemarketing 100

Telemarketing Banners Click Rate Customer Satisfaction 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

SEPTEMBER 1, 2011

Additionally, my colleague in Inside Sales, Robert Krekstein contributed this post recently on Lead Nurturing. Talking non-stop to let the customer know how well you know the product to get them excited and buy, only leads to poor sales conversion. Director of Global Inside Sales and Demand Generation for SAP.

Telemarketing 100

Telemarketing Demand Generation Agencies Urgency Marketing B2B Sales 100

Marketing Insider Group

MAY 18, 2010

Focusing solely on your own agenda will not help you grow your audience – you MUST provide value to the community. While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. How can social media extend our brand relationship with our target market? Amplify good news.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

DECEMBER 14, 2010

Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss. I actually followed him on my own career path as he rose through the ranks. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And that can bring huge rewards. Share your thoughts, post a comment.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 21, 2010

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. Focus on a great title, a strong value statement and clear summaries for your content and ads used in search. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. In essence, this is therapy for me but hopefully creates some value for you. I know how to generate a lead. This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. In essence, this is therapy for me but hopefully creates some value for you. I know how to generate a lead. This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

AUGUST 3, 2010

With this approach you will reap the rewards of understanding your audience and providing them value which they will return in the form of leads and sales. Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Related Posts: Why Is Search…So…Darn…Hard?!

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 2, 2010

Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. The “halo effect”: The halo effect is essentially the rule that targeted content will produce more contacts outside your target than inside.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads. More sales. Greater awareness.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Who are we targeting? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Who are we targeting? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 24, 2010

However for it to work successfully, the intentions must be to add value to the community. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Share your thoughts, post a comment.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? It is a pesky term.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? It is a pesky term.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

APRIL 22, 2019

.” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. “ The unsung hero – lead nurturing. But a lot of times what I say is that the current solutions out there, the technology solutions make it easier to get more bad leads faster to sales than ever before.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

PureB2B

SEPTEMBER 22, 2021

With content syndication, your finest content will become a strong lead-generating tool. B2B marketers employ the process to optimize the effectiveness of their content on lead generation. It may be an important element of prospecting and interacting with leads, and it can provide a lot of value to them.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118