Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Effectiveness 105

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 62

Planning Demand Generation Marketing Plans Research 62

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). That’s what buyer-level intent data provides.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Heinz Marketing

MARCH 15, 2019

Trends in ABM. Although industry and annual revenue are still the most commonly used criteria in building target account lists, 2018 showed there is an opportunity for companies to utilize more advanced techniques moving forward, like predictive and intent signals and engagement data. Remained the Same.

Account Based Marketing 75

Account Based Marketing ABM Intent Signal Budget Programs 75

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Justin Gray , CEO, LeadMD.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

The ABM Agency

MARCH 31, 2023

In this blog post, we’ll explore how revenue marketing can be achieved by targeting specific buyers with personalized content and messaging throughout their buying process. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Strategic-IC

JULY 1, 2020

So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme? I mean, most people have like target account lists. I think a lot of people do, come to us and say, "Hey, we've got these accounts." Where would you start? Is that, a good place to start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

SalesIntel

AUGUST 11, 2023

Here are five indispensable tips to help you achieve your lead-generation goals. Harness the Power of Targeted Lists In the era of data-driven marketing, building targeted lists has emerged as a game-changer, and precision is paramount. You see their account listed in your VisitorIntel.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Valasys

JUNE 26, 2019

The marketers are asked to enter the details about their target audience (the persona they want to target). Once the personal preference has been set-up the real-time data of their psychoanalysis is generated by tracking their behavior across omnichannel. About Netline.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond?

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Aberdeen

OCTOBER 24, 2019

Static account lists and unqualified inbound web traffic: these are the realities that most B2B sales teams have to deal with in their current relationship with marketing. Building a better relationship between marketing and sales starts with quality intent data. Improve Sales Sequences/Cadences.

Top of Funnel 40

Top of Funnel Marketing Management Intent Data Sales Qualified Leads 40

Valasys

SEPTEMBER 30, 2019

BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. Megan Heuer.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DealSignal

JULY 17, 2023

B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

NetLine

DECEMBER 20, 2022

Webinar registrations, however, represent the most significant purchase intent signal. . Marketers use NetLine (or any lead generation vendor) to leverage our expertise in demand generation and lead nurturing to fill their pipeline with engaged prospects at scale. . The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. It may also be why marketing automation is so effective.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Valasys

MARCH 14, 2019

As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready. This will indicate clear purchase intent. ” About True Influence.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. Getting inside the minds of your target audience will help you tailor your strategy more effectively. What topics are trending with IT buyers?

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. The result is better engagement, faster sales cycles, and stronger relationships with accounts that will deliver more long-term value.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

DealSignal

JULY 19, 2023

B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

SEPTEMBER 5, 2016

We previously announced the Leadspace B2B Index and we’re continuing to highlight trends we uncover across our own database as we use Leadspace to score and enrich all of our leads and accounts. No scoring or “intent signal” is as strong as a true advocate of your product. How do we know that 5% of our database moved?

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54

Adobe Experience Cloud Blog

JULY 13, 2017

In this blog, I’ll highlight 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release. Your Audience Is Online and They Expect More Than Generic. Marketers today are using ABM to target and engage accounts and measure the revenue impact of their activities.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Leadspace

DECEMBER 15, 2020

According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. But investing in an ABM platform to run some ads to a target account list won’t get you much closer to your goal. Develop personalized engagement.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Engagio

AUGUST 9, 2021

Your Sales team can use intent data to understand what topics a specific account will find most relevant, and your marketing team can use it to understand the trending topics your market cares about. How does intent data work? Identify patterns and trends. You need to find trends and patterns across the account.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

NetLine

JUNE 5, 2023

How is INTENTIVE different from existing intent solutions? Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Zoominfo

MAY 21, 2021

So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?” Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Build targeted account lists.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Leadspace

FEBRUARY 20, 2019

And while many companies have managed to plod along in spite of that misalignment until now — taking the operational inefficiencies and lower ROI in their stride — the emergence of two trends in recent years has made alignment an absolutely necessity. But it’s more than just drawing up the right named account list.

Lead Ranking 67

Lead Ranking Enterprise Management Sales Qualified Leads Account Based Marketing 67