Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. But what is Intent data? What Are Intent Signals and How to Use Them? Let’s take a closer look. Here are the five of the most common use cases: 1.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. ABM activities engage those accounts and individuals through all stages of the buying journey. While investment is lower, so is the return per account.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Heinz Marketing

AUGUST 17, 2022

Personalized Automation. It would be senseless to not take advantage of the data and capabilities modern technology grants us with Marketing Automation platforms. Yet, we run into the issue of wanting to automate the whole outreach process, which can lead to surface-level, non-engaging messaging/conversations.

Lead Generation 116

Lead Generation Generation Leads Lead 116

Inbox Insight

APRIL 22, 2024

As B2B marketers, your success relies on capturing the attention of your target audience and effectively converting them into leads. A compelling lead generation strategy tailored specifically for enterprise companies can help you achieve these goals.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

MAY 15, 2022

Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey. With intent data, you can. What Is Intent Data? The strength of these signals indicates the amount of interest a user has in your product or service.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. Buyer Intent is critical, but is it enough to close business?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Zoominfo

JULY 25, 2023

Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Tools Large companies need multifaceted email marketing software.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

6sense

NOVEMBER 19, 2021

Marketing Automation Platforms. As buying teams engage directly with your brand or express intent signals online, modern technology can ingest this data and continuously, intelligently assign accounts to segments whose criteria they match. Customer Relationship Management technology. Customer-relevant partners.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

DiscoverOrg

NOVEMBER 6, 2017

In our previous guest blog on “ Adventures in Account-Based Marketing ” ( original post from Terminus), I outlined the importance of taking a data-driven approach in your account-based marketing program and introduced a model I refer to as Fit + Intent + Engagement. Identify Your Qualified Market.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

Engagio

JANUARY 7, 2019

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. In an account-based world, that’s not enough.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Engagio

MAY 14, 2019

He goes on to explain that account-based readiness depends on four things: Defining your ICP and target account list. Coordinating sales and marketing play to execute your programs. Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. Account analysis.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Heinz Marketing

SEPTEMBER 28, 2021

Before you get started with Lead Scoring, you do need to have a few things in place first to set you off on the right foot: You need to have a defined target market, ideal customer profile, and target personas. Your demo request form may generate high quality leads, but your content syndication platform may not.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Deepen account insight : This has always been an ABM priority.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Terminus

MARCH 23, 2020

Lead-to-Account Mapping enables: Smarter Sales Development Outreach. When a lead comes in, you can now automatically show the rep the account that lead is associated with along with important engagement or intent signals. You can also automatically convert leads that align to target accounts through a Salesforce rule.

Intent Signal 26

Intent Signal Demand Generation Lead Scoring Lead Ranking 26

Valasys

SEPTEMBER 30, 2019

BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Albacross

JULY 23, 2019

In order to illustrate what intent data is all about, and how it can be applied, it will be helpful to first distinguish between its two major types. Internal intent data or first-party intent data. Third-party intent data is sold by providers like The Big Willow, Bombora, TechTarget, and others. Targeted advertising.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. 1:Many —Also considered “ABM at scale,” 1:Many ABM targets an audience segment on a much larger scale.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Madison Logic

OCTOBER 11, 2022

There are two types of buyer intent data, and both are important to the buyer’s journey. . First-party intent data: This data that your organization collects through your CRM, marketing automation platform, forms, questionnaires, registration information for events, and website visitation metrics about users. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Terminus

JANUARY 15, 2019

These days, it’s not enough to brush up on top-level insights from a target account list. Let’s take a closer look at how taking a 360-degree approach can improve your customers’ buying experience, shorten the sales cycle and increase deal sizes: Understanding How Accounts Function. Engagement Insights.

Ideal Customer Profiles 29

Ideal Customer Profiles Ad Building Account Based Marketing Marketing Automation Services 29

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

DemandBase

SEPTEMBER 17, 2018

ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy!

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

DECEMBER 15, 2017

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better results. Traditional display ads target broad audiences, typically resulting in click-through rates around 0.08%. Tiered Accounts.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Leadspace

SEPTEMBER 5, 2016

No scoring or “intent signal” is as strong as a true advocate of your product. When it comes to our “customer champions” who move, vendors are often the last to know. Knowing where these champions go is another great way to get a foot in the door with someone who’s already familiar with the value of our platform.

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54

SalesIntel

JUNE 23, 2023

Defining and Targeting Your ICP: With ZoomInfo, you face constraints in accessing and utilizing your entire ICP account list. This limitation hampers your ability to effectively target and engage with potential customers who closely align with your ideal criteria. So what does this look like?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. This opens the gates to pockets of your ICP and target buyer personas who might not otherwise find you. Our process is first to clearly define your Ideal customer profile and target personas.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Zoominfo

MARCH 7, 2023

Then, look into account activity data to understand how many touchpoints are needed and how many contacts should be engaged at each targeted account. From there, you can work backward to determine the right number of accounts for your business based on the available budget and resources.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Engagio

AUGUST 9, 2021

As I’ve noted previously (see my blog post “ How To Attract and Engage the Attention of Your B2B Audience ”), buyers don’t want to be marketed to, and they’ll avoid forms and do everything they can to stay anonymous. By leveraging intent data, you can understand who is researching anonymously. Identify in-market accounts.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127