Smashmouth Marketing

JUNE 26, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Barack didn't sell us, he informed us and we made decisions.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. You can post a wealth of great information on your website through blogs, white papers, articles, and more. The newspapers had content and the journalist gained a bigger audience.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Like I said, there's a lot of great information out there; what would you have added from the week? But, everything adds up.". Photo Credit: steve.wilde via Flickr

Demand 100

Demand B2B Comparison Demand Generation 100

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke: You ARE stealing my thunder, Mike! In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : You ARE stealing my thunder, Mike! In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100