Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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Marketing Insider Group

DECEMBER 15, 2010

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Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

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Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Lead Scoring 100

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Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Help the prospect create the longest possible list of entries in the “For” column.

Top of Funnel 100

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Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In some companies “nurture happens&# almost by accident. So if you: a.

Work Management 100

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Marketing Insider Group

NOVEMBER 1, 2010

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? How can social media extend our brand relationship with our target market?

Marketing Mix 100

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Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Work Management 100

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Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Step 3: Negotiate with top partners.

Lead Generation 100

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Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article.

Marketing Mix 100

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Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Trend #5: Business professionals expect authenticity in company social media participation.

Social Media 100

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Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. However, with targeted online experiences we can shorten the length of time between first contact to signed contract.

Landing Pages 100

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Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. However, with targeted online experiences we can shorten the length of time between first contact to signed contract.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

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Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

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Marketing Insider Group

JUNE 7, 2010

How do you divide and conquer social media across sales, marketing, customer service? Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need.

Social Media 100

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Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

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NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? So what are you waiting for?

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Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

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Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

JULY 8, 2010

So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Israel-based Fiverr lets anyone sell a service of virtually any type for USD 5.

Marketing Management 100

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Marketing Insider Group

JULY 8, 2010

So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Israel-based Fiverr lets anyone sell a service of virtually any type for USD 5.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

MarketingSherpa released a 2-part series called “Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing” (Part 1) and (Part 2). The 5 objectives are: Sales is your target audience. Or as I say “Sales is the customer of marketing.” What is a salespage? Who should manage it?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

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