Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Click here to cancel reply.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Yeah, right – what percentage of the time do you think those cute little puppies are returned?

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? I agree with the importance of SEO and happy that it made this list!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The answer is that we have to become social enterprises.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

SEPTEMBER 1, 2011

If you as a seller are convinced that you must always discount everything to get someone to buy your product or service, you quickly de-value it, and the prospect perceives a “Let’s make a deal” approach rather than purchasing something with inherent value. Director of Global Inside Sales and Demand Generation for SAP.

Telemarketing 100

Telemarketing Demand Generation Agencies Urgency Marketing B2B Sales 100

Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

NOVEMBER 1, 2010

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? So first, we have to answer a couple of key questions: What are our business objectives and how does social media impact those objectives? Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 2, 2013

Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. New marketing technology or service investment will need to be made, likely increasing the infrastructure cost of marketing.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Related Posts: Why Is Search…So…Darn…Hard?! Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Related Posts: Why Is Search…So…Darn…Hard?! Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. How do you divide and conquer social media across sales, marketing, customer service? To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share your thoughts, post a comment.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share your thoughts, post a comment.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. For content to create significant demand, it must be broadly distributed.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

APRIL 22, 2019

You can follow him on Twitter @ dandade. . “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. The second thing is you find is, you have junior telemarketers reading from scripts, following a cadence, it might be provided by some technology solution.

Top of Funnel 63

Top of Funnel PointClear Work Management Marketing Management 63

Excelsior Research

MAY 31, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Services of Content Syndication Services. The services that are offered are: Divert higher traffic to your website and other social media growth, creating awareness of your existence in the markets around.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Digital B2B Marketing

FEBRUARY 17, 2014

This will provide air cover and soften the market for our demand generation campaign.” You were never really focused on demand generation, your real focus was lead generation. Would you have been better off with more direct mail, content promotion or telemarketing? The Awareness Campaign Lie.

Advertisements 100

Advertisements Advertising Brand Identity Branding 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

MAY 10, 2010

Granted, some marketers are being led into the water as we hear cries that their boss told them to “open a twitter account and learn the new ways of marketing&#. See this article for 6 Steps to Find your B2B Audience on Twitter. And Thanks to Elizabeth Brenner for copywriting and editorial services.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Granted, some marketers are being led into the water as we hear cries that their boss told them to “open a twitter account and learn the new ways of marketing&#. See this article for 6 Steps to Find your B2B Audience on Twitter. And Thanks to Elizabeth Brenner for copywriting and editorial services.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 24, 2015

But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. According to Forbes: 71% of B2B marketers use content marketing to generate leads.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Advocate marketing The combination of customer service and marketing to have customers satisfied. Curation services can be used by businesses as well as end users.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Marketing Insider Group

JULY 8, 2010

So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Israel-based Fiverr lets anyone sell a service of virtually any type for USD 5.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Israel-based Fiverr lets anyone sell a service of virtually any type for USD 5.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Advocate marketing The combination of customer service and marketing to have customers satisfied. Curation services can be used by businesses as well as end users.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84