Inbox Insight

JUNE 7, 2020

By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders. Around 85% of companies using inbound marketing see improvements in their traffic within seven months – sales growth can take even longer. Setting up your KPIs.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

SmartBug Media

OCTOBER 31, 2022

How do you know if your marketing spend is generating real value?”. The lead source might be LinkedIn paid social (or just paid social if you're bucketing things), and then the conversion event, assuming that they downloaded that ROI calculator or filled out a form to get it, would be content download or the ROI calculator.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. Cue the advent of search marketing and Google AdWords.). And though there’s merit in a more proactive, targeted approach to demand generation, especially in light of the technologies (e.g. You millennials won’t remember this.)

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

Directive Agency

JUNE 29, 2018

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What have you paid in this space in the past?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. For the biggest effect, you need to spend wisely.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12)

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Pam Didner

JULY 5, 2020

Traditional lead-based marketing focuses on generating as many leads as possible. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. Account-based marketing operates in the reverse.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Directive Agency

MARCH 16, 2018

Techniques that we can do today to help make sure you generate leads tomorrow. For example: You have a great LinkedIn campaign that’s driving brand awareness, shares, and other metrics — like pay-per-click ads from Google — up. You look at both channels and say: “Which one is generating more opportunities?

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. The top 5 TikTok Ads agencies.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Single Grain

MARCH 24, 2022

SEO-generated inbound leads have a 14.6% You need to create content, connect with your audience, and generate strategies for engagement. That’s where inbound marketing agencies come in. Keep reading for a list of the best inbound marketing agencies. TABLE OF CONTENTS: ↓ What Is an Inbound Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. B2B sites are, as a whole, publishing content more frequently every year to keep up with Google’s changes. But Google isn’t the one putting money in your pockets. Being satisfied with impressing Google isn’t enough.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Martech

NOVEMBER 15, 2021

In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Target customers.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Inbox Insight

APRIL 26, 2022

You can overlay firmographic data to see what certain types of company are doing (even your target accounts) and predict the performance of your content accordingly. However, this comes with a warning : using just the built in lookalike tools within Facebook or Google ads may not be enough to ensure quality and targeting accuracy.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Advertising Channels ROI 98

Metadata

SEPTEMBER 19, 2022

Targeted marketing is a proven, effective method of attracting new customers, generating additional revenue, improving ROI, and helping your business grow. This gives you an understanding of who is most likely to buy your product or service (your buyer persona). The results speak for themselves. Demographic. Behavioral.

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? But this is the truth: you need competitive strategies to generate demand and gain traction in the market. Demand Generation. View Image.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. When you filter by company, you can target a specific company name, size, or industry.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Metadata

SEPTEMBER 19, 2022

The end goal of lead generation isn’t to attract just any lead. Great lead generation strategies let you direct all your efforts and resources toward your ideal customers — the ones who will benefit the most from your product or service, convert, and stick around for the long haul. The same can’t be said for leads.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98