Demand Generation Agencies Demo Lead Nurturing Marketo 
DealSignal
FEBRUARY 23, 2023
Create High-Quality Content According to the Content Marketing Institute, 87% of B2B marketers use email marketing to generate leads , and 79% of B2B marketers credit email as the most effective channel for demand generation. Case studies are another effective form of content for email marketing B2B lead generation.
The Point
SEPTEMBER 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?
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LEADership
FEBRUARY 20, 2015
This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. The final stage indicates the lead is close to becoming a customer.
Adobe Experience Cloud Blog
DECEMBER 7, 2011
by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.
Adobe Experience Cloud Blog
OCTOBER 11, 2011
by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. Here is what I learned just by looking at some websites: Don’t burry free trial or demo offers on your website. Be clear about what service or product your company provides. Don’t fill pages with gobbledygook.
Adobe Experience Cloud Blog
MARCH 8, 2010
marketo : Great pic from the sales 2.0 Are you using targeted social media for lead generation? Demand results of Sales 2.0 Deliver results (Vendors and service providers.). InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link].
Adobe Experience Cloud Blog
MAY 16, 2010
Here at Marketo, we’ve had our own fair share of B2B social media marketing success. In fact, our blog is one of our most successful marketing tactics for demand generation. Many B2B companies are leveraging the social web for lead nurturing and engagement, to build brand awareness and to drive traffic to their websites.
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