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Director of Sales Operations Job Description

InsightSquared

That means they need to develop key performance metrics to measure the activities that have the most significant impact on sales productivity, pull the necessary reports to track those KPIs over time, and compile dashboards that sales leaders can use to keep tabs on their team. Get it here.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. So, what distinguishes InsightBASE from other intent-based products?

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Eliminate productivity bottlenecks and create more sales conversations with email and phone automation. Mobile phone numbers and high email deliverability. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Pros: Cons: Adapt.io.

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How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. Effective B2B Content Marketing doesn’t stop at production and delivery. Centralizing Content.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. ReturnPath releases email deliverability report. FTC proposes legislation on product testimonials. FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists. 40% of Marketers plan to increase their budgets in 2010.

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The Truth about Cold Email

DiscoverOrg

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities that all of us find in our inboxes, or more likely our spam folders. Download our free ebook, What Happened to Email Deliverability? Bounce rates and email deliverability. The CAN-SPAM Act. Opt-out method.

CAN-SPAM 292
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Sometimes (volume limits).