Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. The best inbound marketers like to amass valuable data across their different channels. Solution: Practice Good Email Hygiene.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

JULY 12, 2012

Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Does sending way more emails make you a spammer?

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Oktopost

JUNE 5, 2023

But, even now – even though the majority of us have accepted that email and social media publishing go together pretty well under the banner of digital marketing – the two are still frequently kept apart, and treated as very different kettles of fish. For social media marketing, the benefits are obvious. The answer?

Social Media 84

Social Media Social Marketing Email Marketing Work Management 84

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. Ahrefs Ahrefs is a comprehensive SEO toolset widely used by digital marketers, SEO professionals, and content creators.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. Ahrefs Ahrefs is a comprehensive SEO toolset widely used by digital marketers, SEO professionals, and content creators.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 11, 2012

The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. The Principles of Proper Email Marketing Etiquette.

Email Marketing 28

Email Marketing CAN-SPAM Opt-out Opt-in 28

Hubspot

JUNE 26, 2018

Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. Getting Started with Email Marketing. Create an Email Marketing Strategy. Lead Magnets.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

APRIL 4, 2012

The thing is, some of these can be remedied, meaning there's revenue potential out there in your email list that is sitting untapped. Not only does every email you send offer them the opportunity to mark you as SPAM, but it also makes your email metrics look pretty bad to your boss. That's a tad cringe-worthy, right?

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) An acceptable bounce rate is less than 5%.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84