Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Don’t believe us?

Click Rate 121

Click Rate Privacy Protection Paid Search Agency Open Rate 121

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 116

Design SEM Class Mobile Marketing 116

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. Who does care? And quite rightly so.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Message design and creation. Get MarTech’s Email Marketing Periodic Table.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Check out The 2023 State of Email Design Report to learn how best email marketers are creating email.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

JUNE 17, 2021

Consider that some emails are designed for low opens. Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Be specific instead of vague. Use urgency—sparingly.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Unique emails or automations take time to develop.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Source: Really Good Emails.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52