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Samsung sees success with shoppable TV ads

Martech

In addition to interacting with shoppable ads, almost half those surveyed said they shopped on another device while watching TV; an additional 28% said they browsed online for an item seen on TV. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

How can you make the most of those last few minutes before delivering an online presentation? Where can you find the best online tools for competitive intelligence? Where can you find the best online tools for competitive intelligence? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They take this one step further by including social media buttons at the bottom. 7) LevelUp & Life Alive.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Digital assistants merging offline and online. Personal digital assistants, like Siri and Cortana, are blurring the line between offline and online search, tapping into existing files, apps, and information hard-stored on devices for other forms of digital search. Encourage social integration. Modes of Personalization.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. These ads often appear in social media feeds, or as recommended content on a web page. Source: Appsflyer.

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Top 10 Search Engine Ranking Factors: Tips for SEO Success

Single Grain

Understanding and mastering search engine ranking factors is not just beneficial — it’s essential for any business aiming to enhance its online visibility and performance. Promote these resources through your social media channels and email newsletters to increase visibility and encourage shares and backlinks.

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

Get ready for some easy SEO tips to boost your online visibility! From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. Mastering search engine optimization is not just an option, it’s a necessity.