article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 84
article thumbnail

All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Google vs Bing. Google sees 6.9 Google offers a similar feature with “now on tap.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

They track who, where, and when someone clicked your link, so you can measure its effectiveness. . You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Auto-branded links.

article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52
article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). Google doesn’t support App Links.

article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). Google doesn’t support App Links.

article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). Google doesn’t support App Links.