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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Using our patented natural language processing (NLP) , vast contributory network, and deep machine learning models, ZoomInfo is able to mimic how trained business professionals would evaluate company information at scale. Answering that question requires considerable logic and a far more nuanced approach to evaluating companies.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams. It’s a lot of small apps. The assumption is that such shadow IT is bad, like trans fats. I believe it’s possible.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Train and motivate them well. How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

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#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Integrate your technology.

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Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward. Add, train, and onboard your users.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Training Sales Team Members Training has always been among the top challenges for sales departments. Bringing new employees up to speed, upskilling or reskilling existing staff, and handling scheduling conflicts for cross-team training are just a few complexities. Create training programs for sales newbies.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.