SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Database marketing. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

SmartBug Media

JANUARY 20, 2021

Ensure the data is clean and organized. High-value prospects. Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Marketing Hub: Rebuild Using Existing Content.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SmartBug Media

JANUARY 20, 2021

Ensure the data is clean and organized. High-value prospects. Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Marketing Hub: Rebuild Using Existing Content.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Widely used by publishers and event organizers, it will work well in tech and industrial categories.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

PureB2B

DECEMBER 30, 2019

Having the right SEO techniques will help your business boost your rankings and increase your monthly visitors from organic searches. This is a strategy that helps you develop your strategy in an organic fashion. Understanding your company is critical in leveraging the strengths and getting the most of your SEO value.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

NOVEMBER 8, 2012

The key principle of content marketing is that all these roles are interdependent for success. Case Study: US Open Marketing. Its technology and expertise help the organizers run the tournament. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

SmartBug Media

FEBRUARY 11, 2021

Before you actually start importing your data, make sure you audit your current data so you’re starting with a clean and organized database. How are salespeople determining the priority of leads? Hubs Setup: Marketing, Sales, and Service. Marketing Hub: Your marketing assets, like landing pages and emails.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. Source: Qualtrics) Improving CX can be massively worthwhile. And among U.S.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

MarketJoy

JUNE 25, 2018

Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing. Contrary to what is generally opined, outbound procedures manage to steer the revenues & leads.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. However, with the right leads, everything else falls into place. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. The Challenges of Generating B2B Leads. Where do we start?”

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is less of an issue for larger firms, who have relationships throughout their clients’ organizations.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

JULY 10, 2015

When these databases were unified and the audience silos removed, that data started talking and over 8,100 connections were made that didn’t exist before. Continuing to increase the number of email addresses in your database has immense value to you as a content company.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. Lead routing and scoring have been improved. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

markempa

JULY 28, 2014

For this B2B Lead Roundtable Blog post, I wanted to offer what that team shared with MarketingSherpa to meet, or maybe even avoid, a data management problem. It really is impressive to see the value that it’s bringing.”. Analytics: How metrics can help your inner marketing detective [More from the blogs]. You might also like.

Organization 120

Organization Enterprise Management Database Marketing Case Study 120

Convince & Convert

SEPTEMBER 14, 2010

Pick a set of psychographic properties that are predictive of future customer value. The blogpost’s title states that it “Needs to be More About The Customers&# – so take your own advice and focus on understanding and meeting their needs and not only meeting your own as a marketer.

Social Media 123

Social Media Work Management Marketing Management Media 123

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. Lead routing and scoring have been improved. Request Demo Clearbit G2 Rating: 4.4/5

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

Heinz Marketing

FEBRUARY 8, 2021

And so, you end up having this world where we were doing traditional demand gen, which was great, because we only called people who had high scores and we thought really actually were ready to be called. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Assn/Non-Profit.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. These days, very few salespeople can do without a CRM to track every phone call, email, or chat between the business and a promising lead as it moves through the funnel.

Social Media 62

Social Media CRM Media Work Management 62

Customer Experience Matrix

JULY 28, 2009

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. This is a standard approach in consumer marketing systems, but often missing in demand generation products. This is an impressive set of features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

DiscoverOrg

NOVEMBER 29, 2016

As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Salesforce Marketing Cloud

MAY 2, 2022

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. Their marketing response rate? This organization was the communications department for a small Catholic sect known as the Society of the Divine Savior. Human-centric marketing. A whopping 80%. The result?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. When using Lead Liaison’s Wistia Connector with ProspectVision™, companies can take visitor tracking to a whole new level.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Honestly marketing-wise I’ve always been interested, even at a young age, in what brands I liked were doing. It comes down to being smart about everything that you’re doing for your organization.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Hubspot

MAY 22, 2015

Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. To do this, publishers need to think, act, organize and speak like marketers. Getting Back on Track: How Publishers Can Think Like Marketers. Which leads me to ….

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Top of Funnel Work Management 28

SnapApp

APRIL 3, 2017

Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . . 9 Examples of Interactive Marketing.

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85