Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Proactive strategies to address those mistakes before Google does. Gmail and Yahoo sending requirements to know like the back of your hand.

CAN-SPAM 92

CAN-SPAM Data Hygiene Domain Privacy 92

DealSignal

JULY 5, 2022

DMARC is an email validation tool that helps prevent phishing and email spam. Google and Microsoft provide you with simple step-by-step guides to help you properly authenticate your emails. Maintaining Your Sender’s Reputation and Data Hygiene It’s crucial to ensure that your sender’s reputation is good.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Zoominfo

JULY 10, 2018

Or do you rely on manual data entry? Eliminate unnecessary form fields, relabel anything that seems confusing, and use form validation to acquire certain data points. . As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Google and other ISPs check alt-text to make sure it matches the content of an image.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Litmus

DECEMBER 13, 2021

2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. This allows the subscriber to re-engage or opt-out and allows us to keep good data hygiene. and is likely to be a blueprint for other states to follow. Double opt-in (DOI).

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

SalesIntel

JUNE 2, 2021

A website is a vital part of every business, and so is Google Analytics. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Validate Email Addresses. Several factors can result in a low sender reputation score.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52