Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Sales did their thing. stakeholders involved in any given sale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Zoominfo

JULY 10, 2018

In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. In an attempt to remedy this statistic, we’re sharing a few ways to improve your data-driven marketing strategy. 1. Prioritize data-management.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

SalesIntel

JUNE 2, 2021

A website is a vital part of every business, and so is Google Analytics. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Validate Email Addresses. They can lower their bounce rate as data accuracy increases.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52