LeadSloth

JUNE 23, 2009

Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

NOVEMBER 16, 2010

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Segmentation on Lead Source and Search Keywords. Even though the topic of these two meetups was Drip Campaigns, reporting came up as a important topic.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. However, customers can also use any of the 10 ESPs that they have integrated with. Only customers with specific conversion tracking (e.g. Salesforce.com integration.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

APRIL 24, 2009

BTW 2: I have not included vendor weblogs: I will put those in a separate post. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. But regardless of the terminology, these are the blogs that I enjoy most :- ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

FEBRUARY 17, 2010

Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center. Many of today’s customers interact with Social Media. Lead Intelligence. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 18, 2010

It’s as if you would just sign up with one of the vendors, take a day to set everything up, and you’re done. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 24, 2010

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. Keeping It Manageable. How can you keep it all manageable?

Lead Nurturing 100

Lead Nurturing Marketing Qualified Leads Leads Lead 100

LeadSloth

AUGUST 24, 2009

An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Several vendors claim to have self-service solutions that does not require IT involvement. A Marketing Automation system does not generate inquiries (or “raw leads&# ). Lack of Expertise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 17, 2009

Heck, why not nurture customers too? Both vendors suggest to look at conversion metrics between buying stages: from inquiry, via qualified lead and opportunity to a closed deal. Similar books, but each with their unique approach and lots of smart advice. that is one of the great suggestions in Marketo’s book).

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JULY 29, 2009

A popular offer for software vendors is the free trial. In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# Very true. Very frustrating.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. 2009 was the year in which Marketing Automation really took off.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100