Biznology

OCTOBER 4, 2018

Smarter is to see what your Visitor ID system can do–they typically match to NAICS code (or its predecessor SIC), so why aren’t you categorizing your content around what you can learn about the visitor? You can call it theme or subject or pick your favorite word.

SIC 139

SIC Personalization Content Marketing Content 139

Biznology

JULY 30, 2012

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Actually, it isn’t as easy as it may appear, as most companies have not profiled their customer and/or prospect base, and can’t identify the industry codes. Targeting and List Selection – 50-70% of success.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

JULY 31, 2015

Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. The first level targeting matrix is industry code (SIC or NAICS) and company size. Follow-up fast, but don’t be creepy. 3. Don’t: spin your wheels.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

This is closely followed by branding and customer engagement. You have a good idea of who the best market segments are either due to customer profiling and/or input from product, marketing, and sales managers. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

AUGUST 31, 2018

1] As an Example [sic.], If you could learn all your users’ questions, and build a database of answers, you could have a universal customer chat bot driven by user intent modeling. You might think, “how can I develop a catalog of all my customers questions?” This captures the basic meaning.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136