B2B Memes

MAY 13, 2010

In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ). Exactly what IDG’s “content development and content optimization services” will consist of is obscured by the typical press release jargon.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

OCTOBER 28, 2011

Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so. The Readex press release doesn’t give much detail on the demographics of respondents, but I’d guess that most of them are existing readers of legacy publishers.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. LinkedIn is actually huge for my audience: custom builders, designers and architects. Maureen Alley: Never tweet what you wouldn't say in person.

Ethics 100

Ethics Social Media Media B2B 100