B2B Marketing Traction

JUNE 17, 2014

A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Now we have marketing buyer personas. Even better! What are these? Meet Scott.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 1, 2011

” We need to put our feet in the shoes of our existing and potential customers. We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). So, B2B marketers, it’s time to turn marketing upside down. Who are they?

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Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

APRIL 2, 2012

Each blog post will probably take you at least thirty minutes to write, add a graphic, add tags, keywords, a custom description, assign a category and publish. I also provide some tips for reducing the amount of time spent! How much time each blog post can take. My blog posts take about an hour to research, write and publish.

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Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

FEBRUARY 3, 2012

Start understanding your customers – create marketing personas and use them. Start tracking engagement of prospects and customers. Start tracking conversions of prospects-to-customers. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing.

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Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

MAY 30, 2014

Your brand has one voice, one look and feel, one persona that comes across every time. B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Do you need help telling your story consistently online, engaging and converting customers?

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 28, 2011

By applying some strategic modelling to your marketing plan, you can gain invaluable insights about your customers, new markets and potential new products and services. Are you spending big marketing bucks and not getting results?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Your tweets should be strategic and represent your business marketing persona. People buy from people they know, like and trust.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JANUARY 12, 2010

Customer Segments or Personas. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Who does your company serve?

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Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? Creating and using buyer personas is a great way to identify and market to your target audience preferences, behaviors and attitudes ( see my post about this here ).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. True testimonials from customers or industry gurus provide marketing traction. Maybe it’s all of the above. The Decline of Madmen.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 7, 2010

Goals should be measurable and achievable, such as close 100 new customers ; increase market share by 30% ; double revenues … Whatever your goals are, it’s important to keep everyone’s eyes on them and tie your marketing tactics back to them.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2012

Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona. Develop your B2B buyer personas. Create drip campaigns to each buyer persona. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel). What can you offer up?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Write a creative marketing persona that describes each type of customer that buys your product or service.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

MAY 21, 2014

A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Can you walk in their shoes? (A

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them. And B2B marketers who focus on a niche will have an easier time of cutting through the noise of online content.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100