Why Brands Are Failing with Identity Resolution—and What You Can Do About It
Martech Advisor
NOVEMBER 25, 2019
We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Misalignment Hurts Customer Experience—and the Brand’s Performance.
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