customer 
Biznology
DECEMBER 17, 2020
Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.
Buzz Marketing for Technology
APRIL 30, 2013
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.
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Martech Advisor
DECEMBER 16, 2019
The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.
Martech Advisor
NOVEMBER 11, 2019
Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging. This tells me that the customer journey continues to be a key area of interest for many companies. How important is it?
Content Marketing Institute
MAY 8, 2018
They can add value to the customer relationship: Apps establish a direct, two-way communication pipeline between your brand and its target audience. This big-box store for bed and bath merchandise added a nice “beyond-level” feature to its mobile e-commerce app: the ability to shop outside the store environment by using visual search.
Hubspot
JULY 15, 2014
Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. 1) Poor Showcasing of Merchandise. After all, first impressions are crucial to draw in a potential customer. Picture this. Let’s see.
Convert
FEBRUARY 2, 2022
From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. Customers love deals–or do they? This is where you need a strategy to turn first-time customers into returning customers. The idea here is to focus on gaining and retaining loyal customers.
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