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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks." How Can Marketers Harness The Social Web?