Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. A study by Bain & Co.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Zoominfo

APRIL 17, 2019

Due to the wealth of resources and information available to them, they not only want to buy high-quality products; they also demand positive experiences from the companies they buy from. Marketers pass along bad leads so they can hit their numbers and sales reps push products on unqualified prospects to reach their quota. The result?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. As we stated above, e-commerce marketing is about driving awareness towards a business’s product or service.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Vision Edge Marketing

APRIL 27, 2021

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% Another study conducted at the end of 2020, by Walker, found that CX will overtake price and product as the ultimate expression of your brand and therefore a competitive advantage. The Marketing (this includes website, content, promotion, etc.),

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Zoominfo

JULY 25, 2022

It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. The process must authentically convey the products, the work environment, their team, their manager, and just about every other employee engagement variable.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Salesforce Marketing Cloud

NOVEMBER 17, 2023

When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. The Net Promoter Score is a customer experience metric that captures how likely a customer is to recommend your products, services, or brand.

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Think about your favorite store or business. How did you find it? Through Google search?

Paid Content 123

Paid Content Advertising Agencies Planning Word of Mouth 123

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Rather than creating products first and seeking out customers later, think about your customers first and use their needs to help you develop products they actually want.

Marketing Strategy 319

Marketing Strategy Marketing & Strategy Ad Building Planning 319

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Zoominfo

APRIL 17, 2019

Due to the wealth of resources and information available to them, they not only want to buy high-quality products; they also demand positive experiences from the companies they buy from. Marketers pass along bad leads so they can hit their numbers and sales reps push products on unqualified prospects to reach their quota. The result?

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Offering content that explains how to use and get more value out of the products and services you provide is an excellent way to improve the experience for your existing customers.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Whale Pages

MAY 6, 2020

The Importance of Keeping Your SaaS Product Lean. When Less is More… Today we have another exciting SaaS growth case study to share with you. Together with my co-founders we worked on a SaaS product that used satellite data to help farmers fertilise their fields more efficiently. So we decided to bet on Product Hunt.

Product 52

Product Word of Mouth Work Management Paid Search Agency 52

DAGMAR Marketing

MARCH 29, 2022

Once a company has been nominated, a 30-question survey is issued to measure how happy its employees are. According to a study conducted by the Social Market Foundation, happy employees are up to 20 percent more productive than employees that are unhappy. Based on their responses, companies are scored and ranked accordingly.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Word of Mouth Best Practices 98

Televerde

FEBRUARY 1, 2021

Once you’re able to establish a connection, you’ll have a better chance of selling your services or products and maintaining those relationships for years to come. Instead of being product-centric, customer-focused marketing is completely focused on the customer’s actions. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Martech

OCTOBER 5, 2022

” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. If a customer continues their journey, then the use of aspirational product or service images in content are common priming approaches.

Intent Data 94

Intent Data Marketing Management Word of Mouth Customer Satisfaction 94

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Convince & Convert

JULY 1, 2014

They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. The product feedback has been tremendous and, in all honesty, probably worth more than the leads that are coming in. These are the word of mouth recommendations that are sincere and authentic.

Budget Programs 165

Budget Programs Word of Mouth Case Study Case Studies 165

Vision6

DECEMBER 17, 2023

These folks have a problem and are checking if your product can solve it. For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. In other words, they’re primed to buy. These leads are common for companies with a product lead growth business model.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SalesGrape

SEPTEMBER 14, 2023

Enhance customer satisfaction: When you focus on attracting and serving customers who fit well within your business model or product offering, they are more likely to be satisfied with their purchase decision. Satisfied customers often result in positive word-of-mouth referrals which further fuel lead generation efforts.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Hubspot

APRIL 26, 2019

Consumers share the products they love -- a lot! Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers trust word of mouth the most.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Content Standard

SEPTEMBER 28, 2020

Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. According to BehavioralEconomics.com, behavioral economics studies, “cognitive, social and emotional influences on people’s observable economic behavior.”

Word of Mouth 115

Word of Mouth Marketing Management Customer Satisfaction Paid Search Agency 115

Tomorrow People

JULY 19, 2022

According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Savanta

JANUARY 25, 2017

Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets. Build an evidence base as 20% will seek references and 18% look for case studies. Click to enlarge.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

PureB2B

NOVEMBER 13, 2017

In a 2016 survey , almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. According to a 2017 Chief Marketer survey , email is still the top channel that drives both leads and revenue for B2B marketers, which is why B2B businesses rely on email communications as their key marketing strategy.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Hubspot

AUGUST 3, 2020

Every time consumers see marketing campaigns, they make a decision within seconds — and it often follows the logic of, “if I click this Facebook ad, am I really going to buy this product?” Why you should do it : Incentivized webinars make it easier for consumers to evaluate your product. Establish customer appreciation programs.

Budget Programs 101

Budget Programs Word of Mouth Work Management Marketing Management 101

Biznology

OCTOBER 9, 2015

The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The central questions posed are that of influence vs. advocacy and cultivation of digital word of mouth as a strategy. As we all have witnessed, however, that is changing.

Word of Mouth 80

Word of Mouth Brand Identity Branding Ideal Customer Profiles 80

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information. You guessed it right, with content.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Influitive

JUNE 2, 2015

After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. Since word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions, Angela knew she needed to get more people talking about Code42.

Marketing Management 100

Marketing Management Peer-to-peer Marketing Websites B2B Thought Leadership 100

Sharpspring

SEPTEMBER 20, 2022

The product launch can make or break a year for Apple and nobody does a product launch quite like Apple! At the center of optimizing your customer retention rates is the alignment of product, marketing, and sales. Retained customers are also more likely to engage in word-of-mouth marketing or become brand ambassadors.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Word of Mouth Landing Pages 52

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Convince & Convert

DECEMBER 9, 2015

Sponsored Social has redefined what digital word-of-mouth can do for brands. Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance.

Budget Programs 102

Budget Programs Sample Word of Mouth Advertising Agencies 102

PureB2B

NOVEMBER 13, 2017

In a 2016 survey , almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. According to a 2017 Chief Marketer survey , email is still the top channel that drives both leads and revenue for B2B marketers, which is why B2B businesses rely on email communications as their key marketing strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Hubspot

JUNE 7, 2021

Studies show that how businesses treat their employees plays a big role in how trustworthy they seem. It's like when you love a product you've just bought. Start by conducting regular employee net promoter score (eNPS) surveys. You may know them by name or through data you've collected (like NPS surveys).

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling.

Product 52

Product Best Practices Work Management Paid Search Agency 52