The Customer

AUGUST 17, 2020

They move faster than traditional research keeps up with them. If you hear it in a focus group, it’s too late. But that doesn’t stop researchers from trying. Then, researchers try and count stuff, like tweets and shares, but I think I debunked those in a previous column. They change faster than brands keep up too.

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Sprout Social

JANUARY 20, 2021

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Refine their offerings.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Martech

MARCH 23, 2022

Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance.

Marketing Attribution 109

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 109

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. In this article, we share five steps to make Voice of the Customer part of your messaging approach. There’s no denying the importance of customer feedback in today’s competitive marketing environment.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Contently

NOVEMBER 10, 2017

For a brand to truly provide a helpful solution, customers must have a pain point for you to address. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. .” That way you keep everybody focused on the customer’s need. Be specific.

Paid Search Agency 150

Paid Search Agency Work Management Marketing Management Advertising Agencies 150

Salesforce Marketing Cloud

JUNE 13, 2022

1 driver for engagement, job satisfaction, wellbeing, innovation, and inclusion. Through leader interviews, stakeholder focus groups, and design sessions, new priorities became the “true north” for the broader transformation road map: Anyone can lead. I hope it helps your company up its leadership game too.

Peer-to-peer 98

Peer-to-peer Lead Ranking Thought Leadership Leads 98