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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Think customers: The 1to1 Blog.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Business buyers typically seek additional information and resources for information on business products and services.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. custom benchmarking. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Dale Arseneault: New Ways to Measure KM Impact.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. Create a freelancer-friendly style guide with Google Slides: If you wikis scare you or you hate the hassles of old PDFs floating around in the digital universe, Google Slides has an excellent “Publish to web” option.

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