article thumbnail

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing. release attempted to do this by adding targeting capabilities, including segmentation and segment-driven personalization.

article thumbnail

How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Use social tools to communicate with your customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, if you don't have this data connected to your customer relationship management (CRM) system, you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel — and your marketing strategy as a whole. And who doesn't want that?

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

article thumbnail

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Maybe a Wiki? Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? It’s the Delta SkyMiles program on steroids, and unfolding second-by-second.

Outreach 121
article thumbnail

The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

In terms of numbers, Buzzgain can increase customer conversion by 45 percent, and reduce the sales cycle by 15 percent. Buzzgain’s services are split into four sections – public relations, customer service, sales and marketing – and it’s available in a 15-day free trial. primary elections.

article thumbnail

Think Narrow and Harness the Power of UnPopular

Convince & Convert

The publisher is absolutely stoked about digital sales. Jay: And when you talk about branding and brand personality, I think it’s oftentimes easier for smaller businesses to do that well anyway because you’re closer to the customer. It’s this notion of really segmentation and focus. Jay: There you go.