How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.
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