Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. It’s the book about social media’s impact on the inside of your business, not the outside.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media Ad Exchange 126

Unbounce

MARCH 8, 2023

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. Lead generation is the number one challenge for marketers today. Here’s how the tool works.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

FEBRUARY 5, 2020

So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. But in doing so, you also keep them hidden from your customers and the wider community. Start-ups tend to lead the way when it comes to sharing. In the early years of HubSpot, we were an open book.

Enterprise Management 99

Enterprise Management Hubspot Lead Ranking Sales Management 99

Unbounce

APRIL 23, 2019

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. Share a Customer Experience to Spark Brand Searches. Publish a Surprising Quiz. There are millions of free resources out there already competing for attention.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Publishing gated content on your website is wise if you’ve already built a library of collateral that you are sure your audience will enjoy.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Build Social Media Communities. Social media is no longer just an extra channel of publishing or promoting your content.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

PureB2B

JANUARY 23, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Build Social Media Communities. Social media is no longer just an extra channel of publishing or promoting your content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? Your problem isn’t social media negativity.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Do You “Like&# Me in Attack Mode?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Content is the currency of the web nowadays, so you should regularly publish content.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Do You “Like&# Me in Attack Mode?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

nDash

FEBRUARY 28, 2020

Now, your inbound services might include social media marketing, influencer marketing, email marketing, PPC advertising, video, podcasting, the ever-evolving demands of search engine marketing—anything and everything to help your clients cut through the noise and retain attention. And that’s where inbound agencies provide value.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Single Grain

NOVEMBER 8, 2019

In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. All these people are your leads – or potential customers. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). The feeling of community, and “we’re all in this together&# is slipping away.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

NOVEMBER 12, 2013

Until we hear a story from a friend, we can feel pretty safe in assuming that when we call up customer service, we’re going to have a terrible experience, we’re going to get stonewalled, and we’re going to get ignored. This problem almost immediately carried over to email, and now it’s made its way into social media. All of them.

Internet Marketing 164

Internet Marketing Paid Search Agency Lock-In Advertising Agencies 164

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Social Media Marketing. 1) Don't bother with maintaining a social media presence. 3) Don't reply to your fans and followers in social media. Because love is all you need.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28