Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? It is the younger generation that Tom mentions as possible change agents who use web 2.0 E-Mail (Required, not published ). Information Management.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. So curated content is not something new. What is content curation? I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. There’s nothing new we can say on our website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. Those in the U.K.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

LinkedIn remains my favorite social networking tool. requesting recommendations from those within my network, 2.) publish my number. A few folks e-mailed me for more information on how and why I use LinkedIn. Pingback by Mad Mortgage World » Blog Archive » Top Social Media Sites for Loan Officers â??

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Single Grain

SEPTEMBER 16, 2022

The difference between web 1.0, and web 3.0. Features and importance of web 3.0. Connection between web 3.0 TABLE OF CONTENTS: ↓ What Is Web 3.0? Key Features of Web 3.0. Difference Between Web 1.0, and Web 3.0. Difference Between Web 1.0, and Web 3.0. and web 2.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

WebMarketCentral

AUGUST 20, 2008

For example, their Vision Simulator tool helps web designers understand how people with different types of vision impairment see the web. The Blue Cross is Britain's pet charity, providing support, information and advice for pet and horse owners. AllAboutPets is essentially a social networking site for British pet owners.

Social Media 20

Social Media Ning Media Tagging 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Responsibility. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. anyone within their network who can help them solve a problem. networking. Outsourcing.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0 services like social bookmarking or photo sharing. All the while, the individual may wish to link selectively to an evolving parade of Web 2.0 This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Information sharing and education. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Buzz Marketing for Technology

JULY 22, 2008

and reads more like a published article than a typical blog entry. For readers of my subscription-based journal, The Information Advisor , it serves as an online supplement to the March 2007 Knowledge Management Supplement article â??Social Social Bookmarking as a Knowledge Management Strategyâ?? It is longâ??and here we go.

Enterprise Management 100

Enterprise Management Work Management RSS Tagging 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In The more blog posts you publish, the more indexed pages you create for search engines to display in their results. 3) Citizen Journalism.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Younger workers embrace new technology because it is new and the intrinsic value of anything new, whereas older workers adopt it either because it is required (through policy or, informally, required to stay within the organizational power structure) or because it is demonstrated to achieve results (later adoption). This was trend #6 and #2.

Work Management 100

Work Management Wiki Marketing Management Training 100

Buzz Marketing for Technology

JUNE 28, 2008

Creative Web 2.0 I Am Knowledge Worker 2.0. 34530 views. ¢ What does the network look like when youâ??re re in the network? Like Social Networks â?? It looks like Web 2.0 content author, publisher, classifier) Distributed metadata â?? Embed in your blog. Embed ( wordpress.com ).

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS is easily one of the best things to happen to web publishing in the past 10 years. It allows users to easily keep track of news from multiple web sites because updates are delivered directly to them. I kind of understand why they havent -- Feedburner is all about publishers and so they need to keep them happy.

RSS 100

RSS Enterprise Management Work Management Digg 100

Tomorrow People

OCTOBER 16, 2012

In today''s information age of Marketing and Web 2.0, Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising. Don''t Push! Join the conversation.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Tomorrow People

OCTOBER 16, 2012

In today's information age of Marketing and Web 2.0, Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising. Don't Push! Make yourself irresistible.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120