Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. all from one story idea. Leverage it.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Ambal's Amusings

DECEMBER 17, 2009

Get Customers. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Customer interviews can help with understanding the true impact of issues. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

SEPTEMBER 3, 2018

We’ll publish similar highlights here for upcoming episodes. So we do anything from working with companies to help them develop leadership and teamwork skills, to helping companies work with their customer base to identify what their comedic voice is. Paul: Set the scene, I show up, and my customer’s naked.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So what does it really do? So how do we do that?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Kapost

MARCH 17, 2017

While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. For example, are you switching from Marketo to Eloqua?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let’s say we’re doing this interview, and it’s going to be published on a blog.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Vidyard

JULY 21, 2017

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)? Or if they use your video within re-published content?

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. This video helps put a peer perspective on the topic, and connect to our prospects in a relatable way that just can’t be done with a white paper or web page.”

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

ClearVoice

OCTOBER 28, 2019

We originally wrote and published this article in 2018, but things have obviously changed since then…. Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc).

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . White Paper: An old faithful of content marketing, white papers are deep-dive documents about given topics, trends, products, etc. Creative videos are great for top-funnel awareness, social sharing, and audience engagement.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . White Paper : An old faithful of content marketing, white papers are deep-dive documents about given topics, trends, products, etc. Creative videos are great for top-funnel awareness, social sharing, and audience engagement.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Heinz Marketing

FEBRUARY 11, 2019

I actually have in my office here a piece of paper. We sold that portion of the business to a company who wanted to continue to grow and expand in that area, and that was ultimately best for our customers best for our team members on that side. And so we have to take really good care of those customers, because word travels fast.

Sales Management 66

Sales Management Top of Funnel Lead Ranking Small Business Marketing 66

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62