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Why we (heart) Oracle/Eloqua + SnapApp

SnapApp

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Learning more about prospects is the key to qualifying them and moving them through the funnel.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. I have added a few though.

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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. The Intent Data You Already Use.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. Let’s say we’re doing this interview, and it’s going to be published on a blog. What’s triggering them to move further along in a marketing funnel? Daniel: Definitely. Let me give you an example.

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How to use Video in your Email Marketing Campaigns

Vidyard

Within your email, include an image from your video and put a play button over top of it to mimic the look of a typical video player : Here you’re adding a visual indication that a video is part of your email with the play button. The whole point is to attract new contacts and guide them into the sales funnel.

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Moving Beyond Gated Content: Other Tech to Help Generate Leads

ClearVoice

We originally wrote and published this article in 2018, but things have obviously changed since then…. Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc).

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Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech

Vidyard

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. This video helps put a peer perspective on the topic, and connect to our prospects in a relatable way that just can’t be done with a white paper or web page.”