Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. When I first heard about third-party intent data five years ago, I loved the idea. The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. Social media marketing changes. When it comes to social media, it’s clear: video is here to stay.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company’s original focus was on web analytics. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

SnapApp

MAY 22, 2015

According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Marketo, HubSpot, & Pardot.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Sadly, they didn''t publish additional details. million for Marketo.) million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Focus outbound efforts on highly targeted prospective customers. When someone engages with your corporate social media accounts. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Leadspace

JANUARY 4, 2017

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Category #1: Real-time data technologies. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Advertising Media Planning, Seventh Edition.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Get Customers. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Customer interviews can help with understanding the true impact of issues. Rebel Brown's blog Phoenix Rising. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

6sense

MAY 10, 2016

As the internet took over much of the B2B research process, legacy media companies jumped in with both feet to create destination websites for B2B research. The business model behind those publisher’s destination websites? 6sense is helping our customers step into this new world every day. Yep – they sold leads.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: 8: Customer Acquisition Cost (CAC). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

AUGUST 3, 2020

“Personal brand is the sum total of your external communications about yourself–how you represent yourself, the things you talk about in a public forum–even the things you talk about in private forums–how you represent yourself in the interactions you have with your prospects and customers. Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Advocate—turn customers into advocates. Social Media. All major social media platforms that your target accounts utilize will be valuable.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution. Barry: So that brings up social media attribution. Daniel: Yeah.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

ClickZ

MARCH 13, 2020

The first was published in 2016. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. There’s a lot of waste.”.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Convince & Convert

MARCH 18, 2016

Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. They can kind of create collections for specific parts of your customer base. Marketing Marvels viewers get a two week free trial.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Yes, there’s a common fund of knowledge and understanding, but surely you apply it in different ways when you’re developing and maintaining a brand, ideating on campaigns for the next six months, planning ad spend or promoting your brand on social media. Why we care.

Paid Content 93

Paid Content Marketing Automation Services Work Management Marketing Management 93

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Supporting customers? Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)? Companies with under 200 employees created 510 new videos in 2018.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

TrustRadius Marketing

DECEMBER 4, 2019

Email is a vital force in your marketing strategy, but not your only line of communication with customers. . As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Email Marketing Software.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Televerde

AUGUST 1, 2019

Your initial demand generation strategy is essential, but you should expect to be continuously adjusting and aligning it with current customer feedback and data. . Ideal customer profile. Once you’ve defined your TAM, you need to know the specific criteria of your ideal customer. Demand generation vs. traditional marketing .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Outgrow

MARCH 5, 2020

Uberflip customers should expect to see the consequences of this acquisition in about 6-8 months from now in the form of a better product. And once done, they can easily be published on your domain or a URL of your choice. You can customize your interactive experiences with fonts, images, videos, charts and more. Survey Monkey.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

ClearVoice

OCTOBER 28, 2019

We originally wrote and published this article in 2018, but things have obviously changed since then…. The graphic, compliments of SnapApp , shows that millennials generally turn to more relational channels (social media and personal referrals) instead of typical corporate websites i.e., landing pages). The sky is the limit….

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

SEPTEMBER 14, 2020

In only four minutes, Vidyard’s Social Media Manager Charlie Rogers explains why you should add video to your emails, how to do it, and where to use it. Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 It’s a rich media format that makes your emails hard to resist. 10 Video in Email Best Practices 7.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65