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How Do You Use Branded Content?

Brandpoint

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. By curating compelling narratives and visuals tailored to specific audience segments, brands can maximize the impact of their content and drive engagement.

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. Brand storytelling goes beyond the facts to highlight the “why” behind your business. Share your story.

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13 PR Blogs You Should Be Reading This Year

Hubspot

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. Institute for Public Relations. Public Relations Today. 7 Business Writing Sins PR Pros Commit Regularly.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

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Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Spotting Trends and Storytelling Opportunities. Image attribution: Hari Panicker.