B2B Memes
JUNE 18, 2012
Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? Though he dislikes the term curation , he approves of the activity as it was originally practiced.
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.
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B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.
B2B Memes
APRIL 13, 2011
When people talk approvingly of online aggregation and curation, they are referring not to copying, but citation, quotation, and commentary. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. But this is not what aggregation is about.
B2B Memes
SEPTEMBER 9, 2010
While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.
B2B Memes
APRIL 20, 2010
Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Does content marketing inherently compromise journalistic ideals ? ’”.
B2B Memes
NOVEMBER 15, 2011
” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” After all, their role is to point towards other people.
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