Martech Advisor
DECEMBER 19, 2019
Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time. Diversify Your Content Mix.
Content Marketing Institute
MARCH 30, 2018
A thoughtful, nuanced discussion of design and content – an enjoyable and informative read all the way through the comments. One bonus idea to steal: Curate trends yourself. One of the best ideas to steal is one Rohit openly teaches – how to curate non-obvious ideas yourself. Don’t dwell on something. The reaction?
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Moz
NOVEMBER 26, 2018
Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. Content that's beneficial for users is helpful, informative, or entertaining. When I do this, I like to ask these 5 questions: 1.
Terminus
SEPTEMBER 22, 2019
Misuse information without consent – intentionally or unintentionally – and your organization could be paying the price for years, like Google. . It’s the information captured on or through your own website and channels and is standard fare for most marketers. . First-party intent data , or engagement data, is nothing new.
B2B Marketing Insights - WE
JULY 31, 2018
These segments inform future decisions and help define the “next steps.” Site design strings together design standards and all deliberately-curated content into a beautiful website for your users. This is what boosts dwell time and vastly increases the likelihood of capturing leads. It suits any workflow you throw at it.
Terminus
SEPTEMBER 22, 2019
Misuse information without consent – intentionally or unintentionally – and your organization could be paying the price for years, like Google. . It’s the information captured on or through your own website and channels and is standard fare for most marketers. . First-party intent data , or engagement data, is nothing new.
PureB2B
JANUARY 27, 2021
With Google’s algorithms evolving to be smarter than just relying on keywords, your content needs to be rich with information as the search engine continually evolves to focus on context, meaning, and natural language. More importantly, the more you deep dive into the topic, the more dwell time you get.
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