Digital B2B Marketing

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Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages.

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The Path to Value from Content Curation

Digital B2B Marketing

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. That doesn’t mean curation is not valuable. But the path to value from your curation is a winding one.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. Like the content you create on your own site and curate from others, your community participation should always add value to your audience.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. Like the content you create on your own site and curate from others, your community participation should always add value to your audience.

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Just Say No to Marketing Advice

Digital B2B Marketing

Increase you search rankings by curating content that speaks to your offerings, and organize and share that content with your audience. By curating instead of creating content, you can save 100′s of hours every year. Remove registration forms and increase the reach of your content by 10x to 100x.

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Just Say No to Marketing Advice

Digital B2B Marketing

Increase you search rankings by curating content that speaks to your offerings, and organize and share that content with your audience. By curating instead of creating content, you can save 100′s of hours every year. Remove registration forms and increase the reach of your content by 10x to 100x.

Planning 100