Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)
SmartBrief - Marketing
MARCH 10, 2024
Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. The larger the list size, the greater the number of segments.
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