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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

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How to create a newsletter in under 30 minutes

ConvertKit

Email marketing creates a more engaging experience, however, and happens to return some of the best statistics of any marketing channel, including: ROI : 73% of marketers rate email’s ROI as either “good” or “excellent”. Statistics suggest that some customers need to hear a company’s claims over three times before they truly resonate.

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7 Best Practices For B2B Video Marketing

Valasys

In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hubspot) 63% of people open emails to find discounts.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. Video traffic statistics : Websites with videos attract 2-3x as many visitors.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry.

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Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

It’s easy to report statistics and figures, especially when dripping in data, but none of these metrics is useful when calculating a return on investment: . Time spent: Does more attention on Facebook, YouTube, Pandora, and any other online channel or platform convert to more business? ROI Click To Tweet.