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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Ads are clearly differentiated from organic results with markers and highlighted in blue. The top four paid ads will stand out, which could improve CTR and overall ad performance. All ads on the search engine results page (including top, bottom, and right) will not exceed four ads. The advertising on the right has been eliminated.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

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Strategies to Optimize for Zero Click Searches

Single Grain

Decreased Organic CTR With zero click searches, users can find the information they need directly on the SERPs without clicking on any search results. As a result, the organic CTR for websites may experience a decline. This decline in CTR can potentially impact website traffic , conversions and revenue.

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Lean on tools like Ahrefs , Keywords Everywhere , Ubersuggest , and Ask the Public to find out: SERP rankings Common questions Backlinks referring to highly ranked pages Volume of traffic being driven to competitor sites Keywords and long-tail keywords relevant to your brand.

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Top trending SEO outcomes in 2023 to expect

Valasys

Google’s algorithms are struggling to differentiate AI-generated content from human-generated content, which may lead to a new competition between Google and Bing-funded OpenAI. The long-tail keyword approach may seem counterintuitive in light of this.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. Instead, use long-tail keywords to get specific on your audience segments. Your differentiators and added benefits can be the decision-maker between a sale and a bounced visitor.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. But where this keyword research tool differentiate from the others? Related Content: What’s a Good CTR for Google Ads + How to Improve Yours.